Research and development
- Audience Research- What does the audience say about horror?
- Magazine Cover Analysis- What features do magazine covers frequently have and why?
- Movie Poster Analysis- What features do movie posters frequently have and why?
- Production Company Research- What makes a production company effective?
- Distribution Company Research- What makes a distribution company effective?
- Title Research and Connotations- Which titles are effective and why?
- Inspiration and Title Analysis- Which titles do we like and why?
- Sound Research (music)- What sounds can we use and what makes them effective
- Sound Research (other)- What sounds can we use and what makes them effective?
- Horror Theorists Analysis and Research- What do horror theorists say about the subject